01
No Digital Footprint
No website, no followers, no brand recognition. A factory full of great apparel — and zero infrastructure to sell it online.
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BURI: From Factory Floor to Fashion Brand
From Zero Digital Presence to 1.2M BDT in Sales in Three Months
No website. No followers. No brand. Just a factory full of great clothes and a phone call to us. Three months later — 1.2M BDT in sales, cost per purchase slashed from $6.3 to $3.1, and a brand people actually know.
Total Ad Spend
$2,247
Gross Sales
1.14M৳
MER
4.37X
CPA
$5.63
Location
Dhaka, Bangladesh
The Overview
There was never a doubt whether BURI could make exceptional apparel. The question was whether they could find an audience in the local market and sell to them. They had the thread — they needed a strategy.
At Agency With No Name, that's exactly the kind of brief we live for. A blank canvas, a real product, and a three-month runway to prove a brand could exist.
The Challenge: Building From Zero
02
Audience From Scratch
BURI had the thread, but no one knew the name. We had to build a buyer base from cold traffic in a saturated fashion market.
03
Production Delays
Stock arrived late — sometimes very late. The winter collection landed with just 7 days left in the season. Most brands would have written it off.
The Strategy: A Full-Stack Launch
01
Built the Shop Before Stocking the Shelves
We researched what the best fashion brands get right online and built BURI's website from scratch — site design, brand voice, product setup, and ongoing technical upkeep. Every step of the journey from homepage to checkout was engineered so customers never had a reason to leave.
02
Content That Earns the Scroll
Built Facebook and Instagram from the ground up with a deliberate mix: static posts for trust, short-form reels for seasonal drops, long-form reels for brand storytelling, themed photoshoots for winter and spring, and carousel albums to showcase range. Every post had a purpose, planned weeks ahead.
03
Media Buying as a System, Not Guesswork
Started broad to find the buyers, narrowed down to high-intent audiences, then retargeted at every funnel stage with the right message. Synchronised paid spend with seasonal drops and Eid to make every taka earn its keep.
04
Offline → Online Loop
Every in-store buyer walked out with a coupon for the website. Getting a new customer to buy is hard — getting one who already trusts the product to buy again is the easiest sale in retail.
The Execution: Right Campaign, Right Moment
Buy 4, get 30% off
Simple, appealing, and timed to Eid-ul-Fitr when buying intent peaks. Lifted basket size across the board.
7 days, full clearance
Late stock met city-wide winter events — putting BURI in front of the right crowd at the right moment to move the entire season's inventory.
Built, sorted, activated
We built and categorised an influencer database from scratch, paired with a 15% discount code, and kept momentum running between drops.
Spend 1,999৳, save the fee
A small threshold doing two jobs: removing checkout friction and nudging customers to add one more item. Simple mechanic, real lift on AOV.
The Results
Metric
Value
Context
Sales Generated
2M+ BDT
Total revenue in the first three months for a brand that didn't exist before we started.
ROAS Progression
2.3X → 2.85X
Above the industry average of 1.85–2X, scaled through continual targeting and creative refinement.
Cost Per Purchase
$6.3 → $3.1
CPA cut in half through smarter audience layering and full-funnel retargeting.
Sessions Driven
48,494
Traffic to store in 3 months at an average 0.74% conversion rate.
Returning Customers
18.12%
A strong repeat-buyer base for a brand less than a year old.
Average Order Value
2,561৳
Held stable by the free-delivery-over-1,999৳ threshold nudging cart size up.
Warm Audience Built
1,442 contacts
Messaging-first campaigns at just $0.15 per contact — fuel for future drops.
Winter Stock
7-day clearance
Late inventory salvaged via event tie-ups, influencers, and a limited-time offer.
The Verdict: Production Prowess Meets Brand Power
Every fashion brand in Bangladesh has access to the same platforms, the same ad tools, the same influencers. What they don't all have is a team that understands how fashion actually sells — seasonally, emotionally, urgently. BURI went from zero to a recognised brand with real sales numbers because we knew what levers to pull and when.
You can't always control when the clothes show up. But you can control how fast you move when they do. That's the difference.